Art has the power to transport us to another world, to educate and challenge us. It’s an integral part of our culture. Precious artworks are often protected in international museums or locked away in private collections, but what if technology could change that? Digitalisation is making great art accessible to all and allowing us to interact with it in an entirely new way.
Culturespaces is leading the digital art revolution.
The French company is pioneering the creation of digital art centres and immersive digital exhibitions worldwide. Each year, it welcomes millions of visitors through its doors across 9 sites around the globe.
A vision for the future
Like many others in the art industry, Culturespaces was heavily impacted by global lockdowns because of the ban on people able to visit its galleries, museums, and monuments.
When the pandemic hit, Culturespaces had already begun planning for a new cultural centre in Amsterdam, Fabrique Des Lumières, which uses cutting-edge technology to create immersive exhibitions devoted to some of the most celebrated figures in art history.
Despite the challenging environment, the organisation continued to invest heavily in the technology infrastructure for the new art centres. And as it re-opened its doors to the public, it was clear they needed access to digital tools, not ownership of devices, to deliver the best customer experience.
Achieving true efficiency
Culturespaces are innovation leaders. And Circular Technology Lifecycle Management (TLM) – BNP Paribas 3 Step IT solution aimed at businesses seeking to gain end-to-end control of tech devices – perfectly fits the organisation’s needs.
BNP Paribas 3 Step IT Netherlands bought Culturespaces’ tech assets through a lease-back agreement, allowing the organisation to transition to an as-a-service model smoothly. The move allowed Culturespaces to take the significant capital they had invested in technology off their balance sheet, immediately improving their cash flow and giving them the option of regular tech refreshes and the peace of mind of predictable quarterly payments.
A matter of control
Culturespaces also needed an efficient solution to control its many tech assets in its different locations – both financially and operationally – and manage digital devices and data responsibly throughout their lifecycle. BNP Paribas 3 Step IT’s asset management platform, AssetIQ, provides Culturespaces with detailed information about its devices. It has also helped the organisation digitise its procurement process, including verifying and approving supplier invoices.
Bruno Monnier, President of Culturespaces said: “Culturespaces has a strong commitment towards cultural democratisation and innovation. Modern technology has provided new ways of bringing together works that are dispersed around the world, enabling visitors to discover and share them. We believe our partnership with BNP Paribas 3 Step IT will allow us to continue innovating and accessing new technology, allowing us to work closely with more and more digital artists”.
Carmen Ene, CEO, BNP Paribas 3 Step IT, said: “We’re excited for a creative future with Culturespaces as they continue democratising access to art and culture through technology. Our purpose at BNP Paribas 3 Step IT is to support our customers in managing their tech assets as efficiently as possible. We look forward to continuing working with them across future developments, like their new digital art centre planned to open in Dortmund, Germany, in January 2023.”
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